2012-32: The Legits

1nd
Sure it’s easy to blast the contest scene, but if you care about snowboarding you really should be reading this:

The Future of Snowboard Contests

The author, Matt Barr, really knows what he’s talking about.

Funny thing about that. I think it was about a year ago when I first saw one of his stories come up. I didn’t really know if should agree with his piece. First off it was crisp, not something I expected to be reading about the shred game. Not knowing his name from other (USA-centric) snowboarding pubs, I had to do a bit of digging.

It wasn’t long before I discovered he was working for a Journalism and PR firm. I was livid. How the fuck are you going to trust anyone from a PR firm to write about snowboarding? I know the kind of schlock PR writers pump out. Fuck those dudes. Liars. I knew this because I worked for an agency that was too heavily PR-ed. Those dudes lie more than advertisers.

So I had no respect for Senor Barr. But I also followed him on twitter. Straight up stalkerism. I was just waiting for him to get something wrong and then use it as fodder to strengthen my distrust of who was running the snowboarding.
Then, the more I paid attention, the more I realized he was on point. The dude knows his game and he legitimately cares about the shred game. He is one of us, even if I don’t know who “us” is.

At this point I can say I click just about every link Matt Barr posts up. I should probably mention that before he got into the PR game he was the editor at Whitelines, so he’s got some history. Plus, he recommends some pretty good books.

2th
I cannot wait to pull these bitches.

I think they look worse now than they did on day two.

3st: We’re still snowboarding
Saturday and Sunday, Tyrol Basin. Shredathon. 8-10 rails to bust your shins on. Or, if you’re old like me, you can hang out eat grilled meats and drink beer in 16-oz cans. Or you can stay home and watch the Red Bull SuperNatural on the couch. We all make choices, dude, choices. All of us.

4nd: The Choice of a New Generation
Glen Coco > John Galt*

*shout out to Annet Donahue

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One Response to “2012-32: The Legits”

  1. a says:

    Jocks, moneymen, knownots.
    Comeonsrsly.
    Capital-S Snowboarding is for people who are concerned with “Business.” It’s sexy to think there ever was an “us” that was ripped from our hands, but it’s probably on some good ol days fake history shit.
    Styles become the cup; everything is everything.
    Snitches get stitches.

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