This thing is strong. And it was created by some grown up shreds. Excellent work by Ocupop. If you haven’t got a clue, get more smarters: W3C

Article 2:

Still keeping my fingers secretly crossed for SIA. If it doesn’t happen, I have to mail some beers to This Guy. I’d rather pick up some free Silver Bullets from the Salomon booth and tell him I bought his beer. Then together we can go eyeball the ladies at the Nobis booth. NOBIS. Canadian. Not Nomis.

Article 3:

You know how you can tell the Olympics are crooked as fuck? They call the Dew Tour and the X-Games reputable. For real:

Just to get it straight, this excerpt came from TWsnowboarding. So really it’s TWsnow that thinks the X-Games and the Dew Tour are credible series of events. Maybe I’m wrong, but aren’t these invite-only events? There is no open format to them. It’s essentially like asking for input on labor unions at a meeting of the Fortune 500. For real if your sponsor is spending piles of money to promote you, you get to go. Blanco spends his off-time building houses in for Disney and trying to figure out where he’s going to dump the girl’s body when his Gator apprenticeship is complete, and the X-Games goes on fucking standstill to see if he announces to his facebook fans that he’ll be there.

The good news is that el Blanco “Likes” the X-Games.

Yet Andreas Wiig can’t get an invite?

On the other hand the Blanco, one of the best jock-pipe riders in all of snowboardering isn’t even playing in the dew tour, for the winter at least. It makes me wonder if Red Bull sponsors his snowboarding career, but not his skate endeavors.

Amendment 1: Key points to take from todays bloggery:

• This is the most editorial content TWsnow has put out since 1993. But they still kinda, sorta fucked it up.
• Blanco is gonna crack.
• The Credibility/Legit Scale looks something like this:
  The FIS < Transworld Media < The IOC < X-Games < Dew Tour < Shayboarder < Nicholas Cage’s Career* < Snowboarding Companies as a whole < The Blanco < Rumorator.com < Omar <  Anne-Flore Marxer

* Nicholas Cage’s career inserted as a fixed point for positioning.

While Yobeat is over there hyping up the latest vids to be released (I warned you in the spring, it’s all cutting room floor crap), Imma gonna keep you on top of shit right here. You can officially quit glimpsing split second clips of Burton decks and Capita’s creepshow army, and gawk longingly—it’s catalogue time, MFers

So get with it, 2011 shrad is on the way. Case in point, I picked this beast up at MODA3 today. You could also read that as MODA3 2day, or MODA-Kevin McHale-day. Brand standards just went right out the window with that one. Anyway I grabbed the 2011 Burton Catalogue:

I have placed it here next to a quarter and a rumorator.com business card, for scale. First thing you’ll notice is that it’s much bigger than last year’s bible concept (assuming you can remember that far back). But oddly enough I think the weight is roughly  the same. Lighte-weight paper stock, no embossed cover and fuck those foiled edges.  It’s nice to see that after dropping about $5/catalogue last year, running short on them , and raising a ton of speculation as to why the board prices went up, Big B opted to go for something a lot less conceptual. The irony of it is I think it’s a lot better catalog, in that there aren’t themes fighting throughout, like last year, and only the premium lines are differentiated. That damn bible had a new theme every seven pages.

So lets flip it open.

Oh look, Mason Aguirre isn’t mentioned anywhere. I guess he’s cut this year. Nico gets mentioned but doesn’t get pics. Nike doesn’t own Burton, but they are kind of owning them.

The price on Jeremy Jones board dropped by about $100, or as I like to think of it $10 less dollars that is going to some lunatic pack of MOMOs. And of course he has got some motorcycle/americana motif happening. FUCK BURTON, HOW MANY TIMES DO YOU HAVE TO MAKE A SHITTY MOTOCYCLE THEMED BOARD BEFORE YOU REALIZE IT’S OVER? Remember when Ride was making those motocross themed KH series or whatever they were. Well, they learned their lesson.

T-minus four years until he dumps a broad’s body in the desert and they track it back to him because of the bandana.  The Gatoring continues. Brought to you by Target.

Oh look it’s the “B by” line. Great. I hope a lot of lades love this line. But most women don’t bother to try and look like girls whilst getting the shrad. So this is really made to appeal to the guys who buy their ladies new clothes. And if that is the case I’m going to make the entire “B by” line more appealing with one, masterful cut and paste.

You see what happened there?

Okay now lets move on. The women’s outerwear line has three vest options. The guys? Nada. WTF Bigga B? All I want is a vest like the AK ones you used to make. Can we make that shit happen?

Also The Nug. Fuck that. It’s called The Lunch Tray, and Morrow made it in 1992-ish.

Lastly the women’s Lipstick.

I think they forgot to highlight “Inspired by Capita” in the features. Right next to Infinite Ride, Bro.

Speaking of Capita: Click it!

And know you might be saying to yourself, “Oh but Rumorator that shit is kind of blurry.” Doesn’t matter broder. They got a zoom  and all you really need to look at is right here:

Oh yeah, I almost forgot to prop up this closer from the Burton Catalogue:

Buy local, because we would hate to see people in your community lose their jobs. Besides we outsource enough for everyone. FACT: Not one item in the new B catalog is produced in the US.

BUY LOCAL SUCKERS!

In closing, you might want to watch the latest Knife Show video if you haven’t seen it.

Then this gem dropped in the comments:

hey this is me you are talking about.. it’s just a really weird and random comments.. as if I had died or something.. you probably missed my Transworld pro spotlight this year anyways the problem is that I don’t compete, i ride backcountry and shoot all year around, but being european girl shredder does not help getting a US major film crew.. the whole industry really is not helping the female riders at all.. so even if I shoot all year around and great pics I still don’t have a film crew.. if you have any tips let me know cause I really don’t see how I could change that.

So I guess AFM reads rumorator.com or at least followed the google alert for her name. That pretty much makes my day. Seriously, A.F.M. This shradmama is 100% radness. YES!

Yes, Anne-Flore, I did miss your pro spotlight in transworld this year. But really I’ve missed everything in Transworld Snowboarding since that Terje interview in like 1999.  So don’t put too much weight on that.

I guess the real issue out there is that she no longer has the mega-media machine of Burton behind her, so she’s having a harder time getting some hype in the US. But she’s still out there, and I can only assume she’s killing it. In fact if you want to catch up with her she’s got a blog happening in the intarweb. You can check her out here: Annefloremarxer.com and you can get in her Twitter trough here.

Now since she asked for some advice, I’ve got this for her:

Anne-Flore, you’ve got to update a bit more on the reg. It’s nearly a month between posts going on over there. Keep your fans updated at least once a week. And as far as being a female in the male-dominated world of the shrad. I’m sorry. You’re a great rider, the old media is dumb and you’re not nearly enough of a dirtbag (or redhead hooked-up by Red Bull) to appeal to the current US market.

On the other hand, you’re spending all year riding in the backcountry. This is not a bad thing. It’s pretty much a dream come true. Live it up.

But now that I know you’re out there still I’m going to keep keeping up on you. And if you ever want to to get dinner or see a movie, let me know.

Be well,

RvR

ps. What ever happened to Stefan Gimpl?