Posts Tagged ‘Burton Snowboards’

The End of Snowboarding, Again

Tuesday, August 10th, 2010

This is when snowboarding died for the 63,477 time. I found this in my twitter trough this morning:

Shit. Sliding on the kitchen floor. LOL! Like that one works. That’s just Bigga B’s way of making you mentally fuck yourself. Because you slide and you put your left foot forward. Hmmm that felt okay. Then you slide again and put your right foot forward. Guess what, that felt okay too. Do it over and over and over and over and over again like a song by the Rapture off the better album.  Doesn’t matter, because you’re sliding on your damn kitchen floor. Your body can go both ways in such an environment. You are in no better position when you step out on the snow.

SIDEBAR: It is important to take note of the assumptions made by Bigga B’s recommendation here. To slide on the floor they are assuming:

  • You can afford socks.You have kitchen large enough to slide in.
  • Your kitchen floor is made of hardwood or some other slick surface.
  • Your nanny isn’t going to yell at you for running in the house.
  • You’re white and at least middle class.

Maybe if the old slide-on-the-floor trick doesn’t work, you should try this— Stand at the top of a flight of stairs (because you’re white and middle class we’ll assume you’ve  got a grand staircase in your house to use), close your eyes and have a friend push you from behind. What foot do you use to catch yourself? If it’s you right foot, you’re a goofy footer. If you extended your left foot, you’re regular footed.  If you fell and knocked out any noticeable teeth buy a Rome.

The other option is to go rent your gear and when the rental tech says, “You need me to set this up goofy or regular?” Simply look at him and say, “It’s cool the way it is, bro.”

DO NOT FORGET TO SAY “BRO.”

You want to take the board as-is for two reasons. The first being it’s best not to let rental techs actually touch the gear you’ll be using. You have at least an 85% chance of regretting letting them set it up for you. Now compare that with just taking the board as it is. It’s either going to be regular or goofy. So you’ve got a 50% chance of it being set up the way you need it.

After a few runs you’re going to figure it out. “If I ride regular, I can kind of ride this thing. If I ride goofy, it reminds me of trying to get away from the neighbors dog that is always humping my leg.”

And then you have it figured out. You’re either regular or goofy.

Part 2: I wasn’t done with this ordeal. I had to dig a bit deeper. So I clicked on Starshinexx’s profile and saw this:

Fucking hell.

For all those times we’ve blamed anyone else (ESPN, Shaun “Gator II” White, Nike et al) for ruining snowboarding, look who’s doing it now. Sure there are some of us who have suspected for a long time that Bigga B was the real culprit, but never has the proof been so evident. Here they are pandering to some broad who in the hours before was dropping lines about the Kardashians, Ke$ha, and the Teen Choice Awards. It was the escape from people like this that made snowboarding so amazing. And yet here’s B talking about how counter culture they are, designing unlikely futures and all that, then they open the floodgates to bring these people in.

I’m putting 15:1 odds on this broad buying her gear at her locally owned Shrad Shop. There are also even odds she’s getting a Bigga B set up. And better than even odds that if she knew how to take a proper self-pic we would see she’s making a duckface.

I need to shower.

Snowman Cometh…

Wednesday, July 28th, 2010

Ellipsis. Suck it old boss. This is bloggerism and your Religious fanatacism has no sway here. Imma ellipsis in blogs for ever. IRL, I just SMH.

While Yobeat is over there hyping up the latest vids to be released (I warned you in the spring, it’s all cutting room floor crap), Imma gonna keep you on top of shit right here. You can officially quit glimpsing split second clips of Burton decks and Capita’s creepshow army, and gawk longingly—it’s catalogue time, MFers

So get with it, 2011 shrad is on the way. Case in point, I picked this beast up at MODA3 today. You could also read that as MODA3 2day, or MODA-Kevin McHale-day. Brand standards just went right out the window with that one. Anyway I grabbed the 2011 Burton Catalogue:

I have placed it here next to a quarter and a rumorator.com business card, for scale. First thing you’ll notice is that it’s much bigger than last year’s bible concept (assuming you can remember that far back). But oddly enough I think the weight is roughly  the same. Lighte-weight paper stock, no embossed cover and fuck those foiled edges.  It’s nice to see that after dropping about $5/catalogue last year, running short on them , and raising a ton of speculation as to why the board prices went up, Big B opted to go for something a lot less conceptual. The irony of it is I think it’s a lot better catalog, in that there aren’t themes fighting throughout, like last year, and only the premium lines are differentiated. That damn bible had a new theme every seven pages.

So lets flip it open.

Oh look, Mason Aguirre isn’t mentioned anywhere. I guess he’s cut this year. Nico gets mentioned but doesn’t get pics. Nike doesn’t own Burton, but they are kind of owning them.

The price on Jeremy Jones board dropped by about $100, or as I like to think of it $10 less dollars that is going to some lunatic pack of MOMOs. And of course he has got some motorcycle/americana motif happening. FUCK BURTON, HOW MANY TIMES DO YOU HAVE TO MAKE A SHITTY MOTOCYCLE THEMED BOARD BEFORE YOU REALIZE IT’S OVER? Remember when Ride was making those motocross themed KH series or whatever they were. Well, they learned their lesson.

T-minus four years until he dumps a broad’s body in the desert and they track it back to him because of the bandana.  The Gatoring continues. Brought to you by Target.

Oh look it’s the “B by” line. Great. I hope a lot of lades love this line. But most women don’t bother to try and look like girls whilst getting the shrad. So this is really made to appeal to the guys who buy their ladies new clothes. And if that is the case I’m going to make the entire “B by” line more appealing with one, masterful cut and paste.

You see what happened there?

Okay now lets move on. The women’s outerwear line has three vest options. The guys? Nada. WTF Bigga B? All I want is a vest like the AK ones you used to make. Can we make that shit happen?

Also The Nug. Fuck that. It’s called The Lunch Tray, and Morrow made it in 1992-ish.

Lastly the women’s Lipstick.

I think they forgot to highlight “Inspired by Capita” in the features. Right next to Infinite Ride, Bro.

Speaking of Capita: Click it!

And know you might be saying to yourself, “Oh but Rumorator that shit is kind of blurry.” Doesn’t matter broder. They got a zoom  and all you really need to look at is right here:

Oh yeah, I almost forgot to prop up this closer from the Burton Catalogue:

Buy local, because we would hate to see people in your community lose their jobs. Besides we outsource enough for everyone. FACT: Not one item in the new B catalog is produced in the US.

BUY LOCAL SUCKERS!

In closing, you might want to watch the latest Knife Show video if you haven’t seen it.

I Think We Have a Shaun White Issue

Wednesday, April 21st, 2010

*This entire post was made possible by Jeff over at Ocupop and by the number 12.

I don’t even know where to begin with this one. I mean, for real, this is troubling. I’m not seeing one Burton, target, HP, Red Bull or Oakley logo on him. His handlers must be pist!

I can only assume Mr. Blanco is coming directly from some sort of Thai ceremony where he played the role of Davy Crockett. That shirt is just blowing my mind right now. I really want it to be held together with safety pins in the back. Or may just shredded fabric. And that racoon tail. I’ve seen dudes on bikes try to rock that shit in Riverwest and they always give up after a few days. Even the shitbag/scenesters are like “you just went too far Fess Parker.”

Man, we’ve seen akshin sport styles go this way before. Gator? And what did he do? Oh yeah, he killed his girlfriend and dumped her body in the desert. This only lends credibility to my prediction as to how we can make snowboarding cool again. Check #9 it’s in there.

Ah Shit.

And where is Senor Blanco off to? To see the prez of course. Can you imagine Brobama and Blanco getting together. The ego in that room is going to be mega. They’re going to have to measure ‘em for sure.

This is how it’s going to go down.

Obama: Shiiiiit, maaaaan. That honky muf’ be messin’ mah old lady… got to be runnin’ cold upside down his head, you know?
Blanco: Hey home’, I can dig it. Know ain’t gonna lay no mo’ big rap up on you, man!
Obama: I say hey, sky… subba say I wan’ see…
Blanco: Uh-huh.
Obama: …pray to J I did the same ol’ same ol’!
Blanco: Hey… knock a self a pro, Slick! That gray matter backlot perform us DOWN, I take TCB-in’, man!
Obama: Hey, you know what they say: see a broad to get dat booty yak ‘em…
Both in unison:…leg ‘er down a smack ‘em yak ‘em!
Obama: COL’ got to be! Y’know? Shiiiiit.

True facts. Though really I could have written this whole thing in WindDings 3,  as I imagine these two wont be speaking about anything of importance.

Meanwhile, over on Sean’s Facebook page we have this mess:

Man, white folks is angry.

Follow-up: This might be part of Burton’s elaborate “Keep Snowboarding Rich and White Campaign.”

What ever happened to Anne-Flore Marxer?

Thursday, April 15th, 2010

I posed this question last month because we never, EVER hear of her in the US anymore. And that is a shame. The girl has more style than like 500 Rumorators. A few years ago she got the boot from the Burton team and has since been nearly invisible. Okay, so I didn’t so much pose this question, it was more of the statement “stop wondering what ever became of Anne-Flore Marxer.”

Then this gem dropped in the comments:

hey this is me you are talking about.. it’s just a really weird and random comments.. as if I had died or something.. you probably missed my Transworld pro spotlight this year :) anyways the problem is that I don’t compete, i ride backcountry and shoot all year around, but being european girl shredder does not help getting a US major film crew.. the whole industry really is not helping the female riders at all.. so even if I shoot all year around and great pics I still don’t have a film crew.. if you have any tips let me know cause I really don’t see how I could change that.

So I guess AFM reads rumorator.com or at least followed the google alert for her name. That pretty much makes my day. Seriously, A.F.M. This shradmama is 100% radness. YES!

Yes, Anne-Flore, I did miss your pro spotlight in transworld this year. But really I’ve missed everything in Transworld Snowboarding since that Terje interview in like 1999.  So don’t put too much weight on that.

I guess the real issue out there is that she no longer has the mega-media machine of Burton behind her, so she’s having a harder time getting some hype in the US. But she’s still out there, and I can only assume she’s killing it. In fact if you want to catch up with her she’s got a blog happening in the intarweb. You can check her out here: Annefloremarxer.com and you can get in her Twitter trough here.

Now since she asked for some advice, I’ve got this for her:

Anne-Flore, you’ve got to update a bit more on the reg. It’s nearly a month between posts going on over there. Keep your fans updated at least once a week. And as far as being a female in the male-dominated world of the shrad. I’m sorry. You’re a great rider, the old media is dumb and you’re not nearly enough of a dirtbag (or redhead hooked-up by Red Bull) to appeal to the current US market.

On the other hand, you’re spending all year riding in the backcountry. This is not a bad thing. It’s pretty much a dream come true. Live it up.

But now that I know you’re out there still I’m going to keep keeping up on you. And if you ever want to to get dinner or see a movie, let me know.

Be well,

RvR

ps. What ever happened to Stefan Gimpl?