Sure it’s easy to blast the contest scene, but if you care about snowboarding you really should be reading this:
The author, Matt Barr, really knows what he’s talking about.
Funny thing about that. I think it was about a year ago when I first saw one of his stories come up. I didn’t really know if should agree with his piece. First off it was crisp, not something I expected to be reading about the shred game. Not knowing his name from other (USA-centric) snowboarding pubs, I had to do a bit of digging.
It wasn’t long before I discovered he was working for a Journalism and PR firm. I was livid. How the fuck are you going to trust anyone from a PR firm to write about snowboarding? I know the kind of schlock PR writers pump out. Fuck those dudes. Liars. I knew this because I worked for an agency that was too heavily PR-ed. Those dudes lie more than advertisers.
So I had no respect for Senor Barr. But I also followed him on twitter. Straight up stalkerism. I was just waiting for him to get something wrong and then use it as fodder to strengthen my distrust of who was running the snowboarding.
Then, the more I paid attention, the more I realized he was on point. The dude knows his game and he legitimately cares about the shred game. He is one of us, even if I don’t know who “us” is.
At this point I can say I click just about every link Matt Barr posts up. I should probably mention that before he got into the PR game he was the editor at Whitelines, so he’s got some history. Plus, he recommends some pretty good books.
I think they look worse now than they did on day two.
3st: We’re still snowboarding
Saturday and Sunday, Tyrol Basin. Shredathon. 8-10 rails to bust your shins on. Or, if you’re old like me, you can hang out eat grilled meats and drink beer in 16-oz cans. Or you can stay home and watch the Red Bull SuperNatural on the couch. We all make choices, dude, choices. All of us.
4nd: The Choice of a New Generation
Glen Coco > John Galt*