Posts Tagged ‘Local Snowboardshops’

The End of Snowboarding, Again

Tuesday, August 10th, 2010

This is when snowboarding died for the 63,477 time. I found this in my twitter trough this morning:

Shit. Sliding on the kitchen floor. LOL! Like that one works. That’s just Bigga B’s way of making you mentally fuck yourself. Because you slide and you put your left foot forward. Hmmm that felt okay. Then you slide again and put your right foot forward. Guess what, that felt okay too. Do it over and over and over and over and over again like a song by the Rapture off the better album.  Doesn’t matter, because you’re sliding on your damn kitchen floor. Your body can go both ways in such an environment. You are in no better position when you step out on the snow.

SIDEBAR: It is important to take note of the assumptions made by Bigga B’s recommendation here. To slide on the floor they are assuming:

  • You can afford socks.You have kitchen large enough to slide in.
  • Your kitchen floor is made of hardwood or some other slick surface.
  • Your nanny isn’t going to yell at you for running in the house.
  • You’re white and at least middle class.

Maybe if the old slide-on-the-floor trick doesn’t work, you should try this— Stand at the top of a flight of stairs (because you’re white and middle class we’ll assume you’ve  got a grand staircase in your house to use), close your eyes and have a friend push you from behind. What foot do you use to catch yourself? If it’s you right foot, you’re a goofy footer. If you extended your left foot, you’re regular footed.  If you fell and knocked out any noticeable teeth buy a Rome.

The other option is to go rent your gear and when the rental tech says, “You need me to set this up goofy or regular?” Simply look at him and say, “It’s cool the way it is, bro.”

DO NOT FORGET TO SAY “BRO.”

You want to take the board as-is for two reasons. The first being it’s best not to let rental techs actually touch the gear you’ll be using. You have at least an 85% chance of regretting letting them set it up for you. Now compare that with just taking the board as it is. It’s either going to be regular or goofy. So you’ve got a 50% chance of it being set up the way you need it.

After a few runs you’re going to figure it out. “If I ride regular, I can kind of ride this thing. If I ride goofy, it reminds me of trying to get away from the neighbors dog that is always humping my leg.”

And then you have it figured out. You’re either regular or goofy.

Part 2: I wasn’t done with this ordeal. I had to dig a bit deeper. So I clicked on Starshinexx’s profile and saw this:

Fucking hell.

For all those times we’ve blamed anyone else (ESPN, Shaun “Gator II” White, Nike et al) for ruining snowboarding, look who’s doing it now. Sure there are some of us who have suspected for a long time that Bigga B was the real culprit, but never has the proof been so evident. Here they are pandering to some broad who in the hours before was dropping lines about the Kardashians, Ke$ha, and the Teen Choice Awards. It was the escape from people like this that made snowboarding so amazing. And yet here’s B talking about how counter culture they are, designing unlikely futures and all that, then they open the floodgates to bring these people in.

I’m putting 15:1 odds on this broad buying her gear at her locally owned Shrad Shop. There are also even odds she’s getting a Bigga B set up. And better than even odds that if she knew how to take a proper self-pic we would see she’s making a duckface.

I need to shower.

Dropping some potential industry knowledge on you.

Tuesday, December 22nd, 2009

Brace yourself:

Nitro Snowboards just changed up their whole US repping game. And in just above Shaystyle TWBiz (that bastion action sports…nay all journalism) printed a press release as a story. MFin’ Kailee Bradstreet must be stoked to get the byline on this whip. I imagine her year end bonus just got mega-er. Anyway, here’s the press release:

Nitro Snowboards Now Under The Foundry

kailee bradstreet

 

Technica Group USA, the distributor of Nitro Snowboards, boots and outerwear, announced a new agreement today with Foundry Distribution for the sales and marketing of Nitro products:

“Nitro USA division of Tecnica Group USA is the distributor for Nitro Snowboards, Boots and Outerwear, Raiden bindings and L1 clothing.

Effective January 1, 2010, Foundry Dist. will assume responsibility for the field sales and marketing activities of the brands.  Tecnica Group USA will continue to provide the administrative services for the brand.

The Foundry Distribution crew has been active in the snowboard business for more than 25 years.  This new, national sales effort will focus on the knowledge Foundry has of the Nitro product line and the best positioning of the brand within the snow sports dealers for snowboards and accessories.  Commenting on the new arrangement, Foundry partner, Tonino Copene said, “This is a huge opportunity for us to be more committed to the snowboard community and the retailers who support Nitro in the US market.”

Announcements about changes in territorial representation will be made by Foundry Distribution by the January 1, 2010 start date.
For more information please contact Josh Roberts or Tonino Copene at Foundry Distribution, (877) 506-1169.

About Nitro Snowboard Co.
Since it’s launch in the winter of 1990, Nitro has been committed to snowboarding for over 20 years. From our Team to every piece of gear we make snowboarding is our 100% focus. Our goal has always been to progress snowboarding with products that are innovative in technology,
design, and materials. No hype- just proven performance and a history of innovation that speaks for itself. The first asymmetrical twin-tip, progressive sidecuts, and the first three-piece adjustable binding just to name a few. With a Team consisting of Eero Ettala, Bryan Fox, Austin Smith, Jon Kooley, Markus Keller and Cheryl Maas our passion for snowboarding will remain true and in good hands for years to come.
About L1 Outerwear
We are purely focused on making gear that is inspired from the streets and taking it to the snow. We are premium fits, premium fabrics and an unrelenting attention to detail. We are signature collections by the most influential riders on snow. We will always believe style wins over tech. We are Jon Kooley, Jordan Mendenhall, Nima Jalali, Will Tuddenham, Ben Bilocq, Anton Gunnarsson, Joe Mertes, Knut Eliassen. We are L1.”
 

 You can read it here too http://business.transworld.net/news/nitro-snowboards-now-under-the-foundry/

 

The real story here isn’t that some ski company owns Nitro, but that their distribution is switching to “the Foundry.” Word on the street is that the Foundry is pretty much Milosport of Utah. Seriously, el Foundry is made up of Nitro team manager Tonino Copene (nitro team manager), Josh Roberts and some dude named Cal from Milosport. The plan is to get Nitro back into the spotlight in the US. To do that it seems like getting boards into as many shops as possible might be a good idea.

 Now the question is, “Why is a local shop going to want to call up Milosport (Home of the $1 below MSRP and free shipping, sticking it to the local shops), who happens to be a direct competetitor and say ’Hey nemesis, I need to order a dump of boards, and while you are at it please fuck my ass in multiple ways this year.” Smells like crack to me.

 All that said, it probably doesn’t really matter, except to the nitro reps who may need to start updating those resumes. The last Nitro board I rode was in like ‘95 and had this weird Wolverine knock-off character on the base. It was slow as fuck. I’m talking worse then Liberace Technologies slow. I always assumed it was my boy, The Crystal Falcon, that was slow. Nope, it was the board.

 Since then I have seen zero Nitro decks in the midwest. Not that the midwest is a shred hotbed, but apart from that I have seen five nitro boards since ‘95. Four were in the roof rack of the Nitro team Nissan Rougue outside a grocery store that had a shit selection of yogurt in South Lake, and one was on Hoon’s blog.

 I wish my blog was funnier today.

 Although that Kailee Bradstreet shit was proper.